Smartenize your gender equality strategy


…we see a lot more efforts towards equalizing men and women in terms of professional opportunities, recognition, or pay. Evening out numbers and ratios of men and women is a good push towards equality but it is based on the philosophy of deemphasizing gender or even eliminating gender as a factor at all.


…gender cannot be completely ignored because the scientific truth is that men and women are biologically and behaviorally different: they perceive the world differently, they learn differently, their default areas of strength are often different.

Move from gender-neutral to

Recognize the differences and strategically use these to power smarter organizations and stronger societies.  We can be genderSMART by leaning on scientific knowledge about gender specifics.

And extract the best out of each gender to create the most powerful combinations for every context