Communication to external publics is a vital part of presenting your company. We believe that proactive preparation is the only way to achieve success!
The purpose of the media training is to enhance verbal and non-verbal communication skills for delivering an interview to the media. Whether you should prepare for an interview on TV/press/online media, or you are surprised by a crisis issue and by a pushy journalist in front of the office, we will prepare you to handle it.
WHO SHOULD PARTICIPATE? The training is developed for the company’s spoke persons. Nowadays, the employees involved in presenting to media and/or external audiences are not limited only to the General Manager and/or C-level management body. Rather, you should consider who could tell a compelling story and represent the image of the company in an authentic way.
Get your story out NOW
LEARNING THROUGH EXPERIENCE
The media training is divided into two parts – theory and practice. All the interviews are based on real case scenarios or a hypothetical situation, but with high probability to take place. At the end of the training, participants will obtain a set of ready messages and answers to hot/common question, which they could use in any given moment. They will also get a personal performance analysis with tips for improvement. And now you could choose from two options based on your experience and needs:
INTRO TO MEDIA TRAINING
The theoretical part is focused on introducing the media landscape, message building and structuring of an answer. It also includes a non-verbal communication module. The practical part includes the two basic types of video interviews – a stand-up and an interview in a TV studio. As a result, participants will know the following:
ADVANCED MEDIA TRAINING
We will get deeper into techniques for answering tough questions and reacting in communication crises. We will also focus on public speaking tools, which will help in generating more credibility. The practical part is a simulation of debate in a TV studio, facing competitors/opponents. As a result, participants will obtain the following skills: