Candidate personas is a must-have. It is simple. You can develop an efficient employer branding strategy only when you identify who you are addressing. You think you know your target group? You will be surprised.
Why it is important to create your candidate persona?
In 2018, 12% of candidates applied for jobs and got an interview. 28% of those interviewed left with a job offer.
Talent acquisition professionals spend more than 30% of their workweek sourcing candidates for one position. One-third of these professionals spend over 20 hours.
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